What is an influencer?
You may have heard the term influencer being floated around on the internet and media. But what is a social media influencer, and how can they be used to improve your business's sales and reach?
An influencer is simply someone with an audience. Whether that is on Youtube, Instagram, Twitter or Facebook, and many other platforms - you get the idea.
A social media influencer's audience is a group of people that your business can be introduced to, hopefully with some of them becoming customers.
Why work with influencers?
Most businesses have a budget for advertising, whether that be online or in printed media. Advertising is expensive, and it is something that constantly tugs at many businesses' finances.
Social media influencers can be a very cost-effective way of advertising your business for many reasons. You can seek out influencers that use your types of products
or are within your target community with its demographics. The audience of these influencers are probably the exact people your business is looking for to convert into sales leads.
The influencer market is estimated to be worth $16.4B in 2022.
Types of influencers
There are many different types of influencers out there. Some concentrate on video content, and they are ideal for businesses looking to have someone demonstrate your products in creative ways to their audience.
Reviewers are another type of influencer. These people have an audience looking for in-depth information about products and services. Once published, reviews stay live, delivering a steady stream of leads, unlike traditional advertising with ongoing costs.
The use of short video content is growing, with platforms like TikTok gaining in popularity.
What types of influencers should you engage with?
There are influencers with millions of followers and others with just a few thousand. As a business, it may be tempting to look for the influencers with the most extensive number of followers as we are used to looking for advert impressions. This can be a costly way to look at the influencer market.
Smaller influencers tend to resonate with their audiences more, and these influencers can often generate the most sales leads, which is why John Thomas Toys enjoys regular partnerships with many.
Micro-influencers (5k to 100k followers) often provide a more cost-effective advertising opportunity. Over 82 percent of consumers are likely to buy something a micro-influencer recommends. Micro-influencers also have high trust levels within their audience.
How to work with influencers
When thinking about using influencers, look around as there are many to choose from. Find influencers that resonate with your own ethics and business ethos.
Look for influencers with high engagement rates. You want influencers who don't talk "at" their audience; you want those who talk "with" their audience. These are the ones who build trust, and their audience engagement will build your brand awareness.
You must trust their messages and how they conduct themselves if they are going to be brand ambassadors for your business.
Don't just use one influencer; build up a network of influencers and let them know who you are working with. That can lead to collaborations between influencers, which means more opportunities to get your brand or products to an even larger audience.
Look at different compensations options when approaching influencers. They work incredibly hard at what they do, and they should be compensated.
Some like affiliate programs, others prefer to be paid for their time, while others will work with you in exchange for products.
Please get to know the influencers you are interested in and build a rapport with them.
The personal touch is essential when working with influencers. Remember, they have to be able to trust you and your products or service if they are going to recommend them to their audiences.
Conclusion
Influencers are a very cost-effective way to get your brand or products in front of a vast audience. Word of mouth recommendation is much more effective than traditional advertising methods.
Embrace influencers, and see how they can help you grow your business cost-effectively and in an entertaining manner.
Many businesses find that they never turn back once they start liaising with influencers.
Unlike traditional advertising methods where you have to pay for adverts' exposure, content produced by influencers lives forever on the internet. This makes it a very cost-effective advertising method that can help to stretch your marketing budget.
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